Get Involved

For those individuals, families and companies driven to support a new approach to nourishing underserved communities, we invite you to join us.

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$10 helps us deliver a box of nutritious and delicious groceries to a family in need.

Join our teams in the warehouse and at distribution outposts across New York.

Donate product, funds or time and align your mission-driven company with Wellfare.

What's New at Wellfare

Keeping you up to date on all things Wellfare including our latest partnerships, work in the community and press coverage.

$10 helps us deliver a box of nutritious and delicious groceries to a family in need. Join our mission today.

Together, we can solve food insecurity in our lifetime.

Through April, we've delivered over 2.63 million nutritious groceries worth $12,768,044 to New Yorkers in need.

Wellfare is a nonprofit grocery subscription service for food-insecure households in New York City. Working alongside the best food and beverage brands in the country, we procure and deliver donated, nutritious and delicious groceries like plant-based milk, protein bars, chickpea pasta and low-sugar beverages to families in need, for free.


The Wellfare box is the most streamlined way to improve access to nutritious food and is the first step in our fight against food insecurity.

Millions of Americans face barriers to accessing nutritious food everyday.

We're on a mission to change that.

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About Us

Building a new approach to fighting food insecurity

Off the success of the Founders Give campaign — the largest private relief effort fueling NYC healthcare workers during the pandemic — Founder & CEO Cole Riley knew there was an opportunity to tackle food insecurity with a new lens.

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What you're doing in the community, what you're bringing in is so important for us. I love the bars and the drinks. They're helping me feel strong again and I couldn't be more grateful.

Tanya E., member since 2021


Interested in signing up?

Wellfare's grocery subscription service is currently available to residents of several NYCHA public housing developments in Bushwick and East Harlem.

To see if you're eligible and to sign up for our service, please visit our enrollment page.

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