Last November, in collaboration with our partners at KIND, we launched our third neighborhood: the Lower East Side. We're so excited to bring our incredibly impactful Better Box to residents of the Riis and Wald Houses and to become an integral part of the community in time.
The launch event coincided with World Kindness Day — and this year, KIND went all in with Wellfare to give back. The day before our launch, 30+ KIND team members came to our Brooklyn HQ to pack Better Boxes with KIND bars and a variety of other nutritious and delicious products. And on launch day, KIND joined our volunteer crew to sign up 315 families and distribute over $78,000 worth of groceries to those in need.
“We’re proud to be building on our partnership with Wellfare to help nourish communities across New York City,” said Leah Fagen, Manager of Social Impact and Health & Wellness at KIND. “Celebrating World Kindness Day with Wellfare empowered our team members to spread kindness in a meaningful way and experience firsthand how Wellfare’s critical work is breaking the barrier to accessibility for high-quality, nutritious snacks.”
We look forward to delivering much needed support to families in Lower East Side — and to continue working alongside purpose-driven brands like KIND to make our vision a reality.
Check out some more photos from the day: