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Zachary DeAngelo joins the Wellfare Advisory Board


Zachary DeAngelo, founder of RodeoCPG, joins the Wellfare Advisory Board to advise on program and partnerships.


RodeoCPG is a technology-driven sales management agency designed to help innovative brands grow sustainably in retail. Prior to Rodeo, Zach served in a variety of leadership roles at I and Love and You and Little Duck Organics, both of which were acquired.


Zach joins an incredibly diverse and impressive Advisory Board made up of leaders, founders and innovators from across CPG, retail and venture. Zach's experience will be critical for Wellfare as we continue to evolve our Better Box program and look to scale long term.


"I've followed Cole's mission from the get go and have always been impressed by his ambition to solve a very important problem, and the tenacity to tackle that problem intelligently, thoughtfully, and iteratively," said Zach. "I'm very excited to lend a hand in whatever way that I can to help more people access nutritious food."

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