Swoon, the zero-sugar beverage brand, joins our Better for All partner tier, committing to quarterly product donations of their clean-label lemonades and iced teas for our Better Box program.
Since launching the Better Box in 2021, the loudest and most consistent feedback we hear from our member families is more low-sugar beverages! Families in low-income communities suffer from diabetes at rates significantly higher than in affluent neighborhoods — and this fact is directly tied to the cheap, high-sugar beverage options ubiquitous at corner stores and low-cost grocers.
With Swoon now in the fold as a Better for All partner, we can continue meeting the need in the communities we serve for better options that moms, dads, senior citizens and kids can all enjoy. Swoon's lineup packs all the flavor of a delicious lemonade or iced tea with 0g of sugar and naturally sweetened with monk fruit. The perfect product and brand meets the perfect free food program!
"Swoon is on a mission to make people healthier and happier by reducing sugar and keeping life sweet. For us, it’s personal. I was diagnosed as a Type 1 Diabetic when I was 6," said Jen Ross, co-founder of Swoon. "Partnering with Wellfare helps Swoon expand access to better drinks to food-insecure families, helping us reach more people with our mission."