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RIND Snacks becomes Better for All partner


RIND Snacks, the better-for-you fruit snack brand, has joined Wellfare's Better for All partner tier, committing to quarterly product donations for our Better Box program.


Better for All is a new tier established for Wellfare's most dedicated brand partners. For one year, each Better for All partner commits to quarterly product donations of a certain retail value. These commitments not only help us pack greater product into Better Boxes, but they allow us to plan and forecast inventory needs months in advance. Additionally, Better for All partners collaborate on cause marketing campaigns, content spotlights and team volunteer projects, creating a truly integrated and impactful partnership.


For the past two years, RIND Snacks has been an incredible partner and ally for Wellfare. Under their Love is RIND initiative, the company has donated countless cases of their nutritious and convenient fruit snacks, volunteered numerous times in the warehouse and at our outposts, and has helped amplify our program on social and their newsletter. Now, as a Better for All partner, our partnership will take new heights as we look to dramatically expand across New York City and beyond.

"RIND is incredibly proud to partner with Wellfare in advancing their mission of making better-for-you food more accessible to underserved communities,” said Matt Weiss, Founder & CEO of RIND Snacks. “Our team loves volunteering with Wellfare both in their warehouse and at distribution events donating nutritious fruit snacks directly to families in need. Cole and his team have been the ideal partner for our Love is RIND nutrition education and impact initiative and we look forward to growing our fruitful partnership.”

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