Rachel Krupa, founder of The Goods Mart and Krupa Consulting, joins the Wellfare Advisory Board to help forge partnerships and advise on brand positioning and program innovation.
With her finger on the pulse of better-for-you brands, Rachel is the founder of The Goods Mart, a better-for-you convenience store which opened its doors in 2018 and now has three locations in New York City. As a professional “Snack Curator,” Rachel has deep insights into what makes a small brand stand out on the shelves, and offers personalized and customized snack curation for corporations, hotels, and beyond.
Rachel is also the founder of Krupa Consulting, a boutique PR agency focused on food and wellness brands. She launched Thrive Market, Tastemade, Goop’s wellness vertical, Brownie Brittle, Barnana, Mercado Famous and Our Place, among others.
Rachel's experience across consumer goods, retail and public relations makes her an incredible addition to the Wellfare strategy team. As Wellfare gears up for expansion and evolution this year and beyond, we will consistently lean on Rachel's advice and connections in order to build the most impactful organization possible.
"I’m excited to be part of such an amazing organization that has immediate impact on the communities and individuals who need it most," said Krupa. "They are able to solve two important issues: food waste and accessibly to better options. I look forward to jumping in with two feet!"