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Proper Good becomes Better for All partner


Proper Good, makers of nutritious and convenient ready-to-heat soups, has joined Wellfare's Better for All partner collective, committing to quarterly product donations for our Better Box program.


Better for All is a new tier established for Wellfare's most dedicated brand partners. For one year, each Better for All partner commits to quarterly product donations of a certain retail value. These commitments not only help us pack more great product into Better Boxes, but they allow us to plan and forecast inventory needs months in advance. Additionally, Better for All partners collaborate on cause marketing campaigns, content spotlights and team volunteer projects, creating a truly integrated and impactful partnership.


For the past two years, Proper Good has been an incredible ally in Wellfare's mission, donating countless cases to our warehouse. As soon as we unveiled Better for All, they were naturally one of the first brands to sign up. Their entire lineup of shelf-stable, dairy-free and gluten-free soups have been a valuable addition to the program, helping nourish countless families in need especially during the winter months.

"From day one we’ve had a mission of meal donation via our social share program, but now working with Wellfare it’s more impactful and scalable, allowing us to donate thousands of meals," said co-founders of Proper Good, Christopher and Jennifer Jane. "We provide the meals and they have the logistics and team to ensure our meals are getting straight to people who need them!"

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