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Powered by Real Food From the Ground Up becomes Better for All partner



Powered by Real Food From the Ground Up, a portfolio of better-for-you brands and products, has joined Wellfare's Better for All partner tier, committing to quarterly product donations for our Better Box program.


Better for All is a new tier established for Wellfare's most dedicated brand partners. For one year, each Better for All partner commits to quarterly product donations of a certain retail value. These commitments not only help us pack greater product into Better Boxes, but they allow us to plan and forecast inventory needs months in advance. Additionally, Better for All partners collaborate on cause marketing campaigns, content spotlights and team volunteer projects, creating a truly integrated and impactful partnership.


Each brand from Powered by Real Food From the Ground Up — YOU NEED THIS, Real Food From The Ground Up, Popchips and Food Should Taste Good — craft delicious, plant-based, convenient products that are better-for-you alternatives to traditional corner store options. Powered By Real Food From the Ground Up makes healthy snacking fun, creative and deliciously irresistible, a massive win for our member families.

“At Powered by Real Food From the Ground Up we promise to serve up more of what the consumer needs, wants and loves," said Deb Holt, Chief Marketing Officer. "We have teamed up with Wellfare to help families alleviate hunger and nutrition insecurity by ensuring access to quality snacks in our local community.”

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What's New

The latest from the world of Wellfare, including new partnerships, expansion of our Better Box program and additions to our Board and Advisory.

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