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GOOD GOOD partners with Wellfare


GOOD GOOD, the Icelandic-born pantry staple brand, joins Wellfare as a Better Box Supporter, donating cases of their no-added sugar jams and keto bars for low-income families in need.


Born in Iceland, made in the EU and enjoyed across the globe, GOOD GOOD is sweetening people's days worldwide with their no added sugar pantry staples. Their jams, spreads and peanut butters deliver on taste and nutrition without sacrificing the sweetness and flavors consumers know and love.


Since launching our Better Box program a couple years ago, we've been meeting a dire need for low-to-no sugar options in low-income communities. With today's announcement, GOOD GOOD joins our incredible collective of brand partners that make delicious, nutritious products that meet that low-to-no sugar need. Additionally, our program has become a streamlined channel for brands to find new life for inventory with slight packaging defects or approaching shelf life (3-4 months away).


“GOOD GOOD was created to make it easier and healthier for all lifestyles to enjoy the sweeter things in life, without the added sugar," said Gadar Stefansson, CEO of GOOD GOOD. "Being a packaged food brand, we are aware of the major impact food waste has on our communities across the globe, and partnering with Wellfare is one step we have taken to ensure we are part of the solution, not the problem."

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