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Dan Glickberg joins the Wellfare Advisory Board


Dan Glickberg, Partner at C2G Ventures and a member of Fairway Market's founding family, joins the Wellfare Advisory Board to advise on program innovation and help forge corporate partnerships.


Dan and his family have been running grocery stores for over 100 years. He was the 4th generation of his family at Fairway Market and helped grow the company from 3 stores with $200 million in revenue to 12 stores and over $700 million in revenue. Currently, Dan is an investor and consultant for grocery stores, retail technology and CPG companies at his firm C2G Ventures. For the past couple years, Dan has also been doing pro bono work with grocers in food deserts.


With our mission to solve food insecurity and transform the state of grocery and nutrition in low-income communities, it's critical for us to build a leadership circle of deeply experienced, mission-driven individuals to help ensure we grow sustainably and strategically. Naturally, Dan's wealth of knowledge and passion is a perfect fit for us and our Advisory Board and we couldn't be more excited to welcome him to the team.

"Having worked with grocers fighting food insecurity around the country, Wellfare is actually my first time working with a firm in my hometown of New York City," said Glickberg. "Cole and I connected immediately on our similar views in how to tackle this important issue."

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